Pride Month is a time to celebrate, uplift, and stand in solidarity with the LGBTQ+ community. But true allyship goes beyond posting a rainbow logo once a year. 🎉 Companies and entrepreneurs have a powerful opportunity - and responsibility - to champion inclusivity through meaningful action.
Whether you’re a growing startup or a Fortune 500 brand, here are five ways to make your Pride Month giving count - and extend that support all year long. 💜
1. 💸 Match Employee Donations to LGBTQ+ Nonprofits
Matching gifts are a powerful way to double your impact - and show employees you care about the causes close to their hearts. Support organizations like The Trevor Project or GLAAD, and encourage employees to submit donations through a matching program.
✨ With Pledge’s Employee Matching tools, you can launch custom workplace giving campaigns in minutes, track progress in real time, and match donations automatically. Easy, inclusive, and built to scale.
2. 📱 Launch a Pride Fundraiser with Your Brand
Invite your customers, followers, and community to take action with you. Whether you host a virtual event, highlight LGBTQ+ stories, or donate a portion of your sales, make it easy for everyone to contribute.
🔥 Try our Plug-and-Play Fundraising Tools - from QR codes and text-to-donate, to embeddable donation forms and Shopify integrations. 100% of donations up to $1,000 each go directly to the nonprofit. No platform fees. No hassle. 🧡
3. 🏢 Build Inclusive CSR That Lasts All Year
True corporate allyship means integrating LGBTQ+ support into your ongoing CSR strategy - not just in June. Support year-round causes like mental health for queer youth, HIV/AIDS care, or housing justice for trans individuals.
🌍 Use our Impact Hub to align your giving with company goals, track donations, and engage employees in cause-based campaigns that matter. Your CSR team will thank you.
4. 🤝 Partner with LGBTQ-Led Organizations
Collaborate with nonprofits or LGBTQ+ owned businesses to create joint campaigns or host community events. Partnerships foster authentic engagement and help uplift voices directly from within the community.
Pledge’s Charity Database makes it easy to find verified LGBTQ+ nonprofits across the globe. You can even create curated fundraiser pages with multiple organizations in one campaign. 🌐
5. 🌟 Make Giving Part of Your Brand’s DNA
Allyship should be a verb, not a one-time act. Bake giving into your brand’s mission - whether through round-ups at checkout, monthly giving campaigns, or ongoing cause partnerships.
With Pledge’s Give & Grow App for Shopify, online stores can donate a percentage of every sale to LGBTQ+ causes - automatically. Check out Shopify brand RAD PRIDE using Pledge to donate 15% of every sale to featured charities! 🛍️🌈
💬 Final Thoughts: Allyship Is Action
Being a true ally means showing up, speaking out, and giving back - not just during Pride Month, but all year long. When companies combine their platform, people, and profits for good, they become a force for real change. 🌍💖
Let Pledge help you build a better, more inclusive future - one donation at a time. 🙌
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